> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getswan.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What Swan is

> A plain overview of what Swan does and what it deliberately doesn't do.

Swan is an AI go-to-market agent. You give it instructions in plain language — in a chat conversation or as a standing trigger — and it does the research, data, and outreach work a sales or growth operator would otherwise do by hand, using the tools and integrations your org has connected.

## What Swan does

* **Research and enrichment.** Swan looks up companies and contacts, pulls in firmographic and contact data from its data providers, and fills in gaps on records you already have.
* **Prospecting.** Swan finds new companies and contacts that match your target market, using buyer-intent signals and sourcing tools.
* **Outreach sequences.** Swan writes and runs multi-step email and LinkedIn sequences — drafting messages, sending them through your connected senders, and reacting to replies.
* **CRM work.** Swan reads and writes CRM data through its [integrations catalog](../integrations/built-in-integrations) — most deeply HubSpot, plus dozens more (Salesforce, Slack, Attio, Google Analytics, and others) — and any custom MCP server your org connects.
* **Triggers (automations).** You can set up standing automations — instructions plus a set of toolkits plus a source (a schedule, a webhook, a CRM event, a website visitor signal, and more) — so Swan reacts to things happening in your systems without you asking each time.
* **Desk tasks and Slack.** When Swan needs a human decision, it creates a task on the Desk or posts a Slack notification instead of guessing.
* **Analytics.** Swan tracks credit usage, execution history, and per-contact outreach status.
* **Skills and templates.** Skills are reusable instructions you or the Template Library provide that Swan follows when doing a specific kind of work; templates are ready-made plays you can install and adapt.
* **Code execution and files.** Swan is a coding agent — it can write and run code and work with files as part of a task, whether that's transforming a dataset, doing exact calculations, generating a file, or calling an external API directly with a stored secret when there's no ready-made integration (see [direct API access](../integrations/direct-api-access)).
* **Presentations.** Swan can build presentations as part of a task.

## What Swan does not do

Swan is deliberately scoped. It is not a general-purpose product it wasn't built for:

* **No SMS.** Swan sends email and LinkedIn messages, not SMS.
* **Not a website chat widget.** Swan doesn't sit on your website answering your visitors' questions. It's an internal GTM agent your team talks to, not a customer-facing chatbot. (Swan does support tracking and identifying anonymous website visitors as a data source — see the [website visitors trigger](../triggers/website-visitors) — but that's a signal for your team, not a chat surface for your visitors.)
* **No custom dashboard builder.** You can't build your own charts or dashboards inside Swan. Use the built-in [analytics](../workspace/analytics) surfaces, or send data to your CRM/BI tool for custom reporting.
* **No white-label option.** There's no custom branding or reseller product.
* **No public REST API.** Swan doesn't offer a REST API or bulk-export endpoints. The programmatic surfaces are [Swan's own MCP server](../integrations/connect-your-agent-to-swan) (point your agent at Swan and hand it work) and [webhook triggers](../triggers/webhook) (inbound). If you need data flowing out of Swan, the supported paths are your CRM integration, or an automation whose instructions have the agent call your systems' APIs with a stored secret — see [direct API access](../integrations/direct-api-access).
* **No scraping behind logins with your credentials.** Swan doesn't accept your username and password to log into a website and scrape it on your behalf. Its web research tools work against public data; official OAuth integrations are the supported way to pull data from platforms you use.

## Common questions

**Is Swan the same as a chatbot on my website?**
No. Swan is an internal tool your team uses to run GTM work. If you want visitor engagement, that's a separate product category — Swan can identify and track anonymous website visitors as a data signal, but it doesn't chat with them.

**Can I ask Swan to text a prospect?**
Not currently — Swan's outreach channels are email and LinkedIn.

**Can Swan export all my data to a file automatically?**
There's no public bulk-export API. Use your CRM integration, or export what's available from the analytics screens.

**Can Swan do exact calculations?**
Yes. Swan is a coding agent — for anything that has to be precisely correct, it can write and run code to compute the result rather than working it out in prose.