Quickstart

Swan works from day one as a chat you can ask for research, prospecting, and CRM work — but its real value shows up once it knows your business and can send outreach as your team. This page is the shortest path there. Each step links to the page that explains it in full.

1. Sign up

Sign up with your work email at agent.getswan.com. That creates your organization and starts a 14-day trial with a starter credit allotment — no payment details needed. Teammates with the same email domain can join your org automatically, or you can invite them directly from Settings → Members. See members, seats, and sign-up.

2. Teach Swan your business

Before Swan researches, writes, or qualifies anything, it reads your org knowledge: your value proposition, your competitors, and your ICP. The fastest way to fill it in is to tell Swan about your company in chat and let it draft the entries for you to review. The part that matters most is the ICP — your target market segments and buying-committee personas, managed at agent.getswan.com/knowledge/icp. Until you define segments, companies stay unclassified: Swan still works, but it can’t filter by ICP fit, and automations that depend on fit have nothing to match against.

3. Connect an inbox

Outreach goes out through inboxes — your own connected email and LinkedIn accounts, so messages come from a real person. Connect at least one email account (Gmail and Outlook via OAuth, anything else via IMAP) and, if you’ll do LinkedIn outreach, a personal LinkedIn account, from Settings → Integrations. Your team’s connected inboxes are listed on the Senders page; each email or LinkedIn account is its own inbox, and a sequence can use one of each. Each inbox gets its own sending limits that keep volume within what providers consider normal.

4. Connect your CRM and Slack

Connect HubSpot or another CRM from the integrations catalog at Settings → Integrations so Swan can read and write the records your team already lives in. Connect Slack from the same page so notifications, daily summaries, and approvals reach you where you already work — you can approve outreach straight from Slack without opening the app.

5. Launch a first sequence

Ask Swan in chat — describe the audience and the goal (“build a sequence for heads of RevOps at my ICP fintech accounts, focused on the reporting pain point”). Swan finds the contacts, builds the sequence, and drafts the messages. Swan uses the context to find or create the initiative’s Campaign across your organization; your personal default is for one-offs with no specific initiative. Nothing sends until you approve: the sequence waits for your approval, you can edit any message before it goes, and sending then paces itself inside the default Mon–Fri sending window — see scheduling and cadence.

6. Watch it work

Anything that needs your approval, decision or action lands as a ticket at agent.getswan.com/tickets, and Swan tells you on Slack or by email. Every run is recorded in executions and history, and sequence performance shows up in analytics at agent.getswan.com/outreach.

7. Then automate

Once the manual loop feels right, make it standing: set up an automation so Swan reacts on its own — new CRM deals, website visitors, or a weekly schedule. Automations live in agents: open Agents in the sidebar or ask Swan in chat, pick or create the agent for the job (say, inbound leads), and add the automation to it. You can also ask Swan to browse and install a public library skill when you need ready-made expertise.

Common questions

Do I need a credit card to try Swan? No — the trial starts when your org is created, with no payment details required. See plans and billing. What’s the minimum setup before Swan can send outreach? A connected inbox and your approval on the sequence. Org knowledge and a CRM connection aren’t strictly required, but outreach written without your value proposition and ICP will be generic — step 2 is where the quality comes from. Can I try Swan without connecting my real inbox? You can do everything except send — research, prospecting, enrichment, and sequence drafting all work with no inbox connected. I manage the team but won’t send outreach myself — what do I set up? Steps 1, 2, and 4, then invite the teammates who’ll send as members from Settings → Members; each connects their own inbox.