What Swan tracks
Swan tracks two things on every sequence email: whether it was opened and whether a link in it was clicked. This tracking is always on for sequence emails — there’s no per-sequence or per-email toggle to disable it. You can see this engagement in three places:- The sequences table on a Campaign’s Enrolled tab (open the Campaign from Outreach → Campaigns) shows opened/clicked indicators on each enrolled contact, with timestamps on each sent email in the contact’s message timeline (open a contact’s row to see it). You can filter the list to just the contacts who opened or clicked using the Interactions filter, by the date their sequence-contact row was created (when they were added), and by any combination of inboxes and triggers.
- Outreach → Analytics rolls engagement up by inbox and trigger for qualifying outreach in the selected date range. Opens and clicks continue to count when they happen after that range ends — see analytics for the date and counting rules.
- Asking Swan — the agent can pull a sequence’s full per-contact timeline: every step taken, what was sent, who opened or clicked what and when, replies, and what created the sequence.
How open and click rates are calculated
The top-level rates count distinct people: how many of the qualifying contacts emailed in the selected period opened (or clicked) at least once by the time you view the report. One person opening five times is one open, so rates can’t exceed 100%. The inbox × trigger performance table also counts distinct people within each inbox/trigger group; these counts need not match enrollment rows in Sequences. Underneath, Swan still records every individual open and click event with its timestamp — and not every recorded open is a human one: corporate security scanners and some mail clients pre-fetch messages, which registers as an open. Treat opens as directional; clicks and replies are the stronger signals.What Swan does not do today
Swan’s outreach sending is intentionally light on infrastructure it doesn’t directly control. It currently does not:- Warm up mailboxes. Swan sends from your existing connected inbox as-is; it doesn’t run a warmup sequence to build sending reputation before outreach starts.
- Detect or process bounces automatically. Swan has no built-in bounce-handling pipeline — a bounce won’t show up as a dedicated alert. If you have a message received trigger — the personal reply trigger created when you connect an inbox — its default instructions include classifying a reply as a bounce and acting on it (finding an alternate email and starting a new sequence). In practice, though, a typical automated bounce notification is sent from a
mailer-daemon@-style address, and Swan filters those out before the trigger ever fires — the same filtering that keeps them from counting as a real reply. - Add unsubscribe links or maintain a suppression list. There’s no automatic unsubscribe footer or opt-out tracking built into outreach emails. If someone asks to stop hearing from you, exclude them (or their company) manually — see tags, lists and exclusions.
Practical guidance
Since Swan doesn’t warm mailboxes or watch for bounces itself, deliverability is mostly a function of how you configure sending:- Keep per-inbox daily limits conservative, especially on newly connected inboxes — see sending limits.
- Send from a domain that’s already warmed up and has healthy SPF/DKIM/DMARC records rather than a brand-new domain.
- Treat opt-outs as a manual process: when a contact asks not to be contacted, exclude their contact or company record so no future sequence reaches them.
Common questions
Can Swan tell me which specific link someone clicked if my email has multiple links? No — click tracking is per-email (did they click something), not per-link, so you can’t distinguish which of several links was clicked. Does Swan log sent sequence emails anywhere I can see them, like a sent folder? Sent messages are visible in the contact’s timeline, opened from its row in the sequences table on its Campaign’s Enrolled tab (/outreach/campaigns/{campaignId}); check executions and history for where sequence activity is recorded.
If a bounce email comes back, will it stop the sequence?
No — automated bounce-style messages are filtered out as non-replies, so the sequence keeps going as if nothing came back. Watch the inbox directly if you’re worried about deliverability to a specific address.
Should I use a separate sending domain to protect my main one?
That’s a reasonable practice generally, but it’s a decision you make on your email provider side — Swan sends through whatever inbox you connect and doesn’t manage domains or subdomains for you.
Does open/click tracking affect my inbox’s reputation?
Tracking pixels and link wrapping are standard practice and shouldn’t meaningfully affect deliverability on their own, but they’re not something you can turn off per sequence today.