Plans and billing

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How pricing works

Swan’s pricing is credit-based: you pay for the GTM work Swan actually does, not for software access. Swan has two pricing versions. On v1 (per-action credits), each action and trigger fire has a fixed credit price. On v2 (data and intelligence credits, rolling out since October 2026), you pay data credits for data lookups at fixed public prices, and intelligence credits for Swan’s work. Your org is on one version at a time; see credits for how the two compare.

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Plans

Each plan bundles a monthly credit allowance (see credits for what costs credits), a number of included seats, and a tier of third-party integrations (basic integrations are available on every plan; more advanced ones are gated to higher tiers). The standard plans are Solo, Starter, Growth, and Scale. To see the plans and prices available to your org, open Settings → Subscription. It shows the plans for your org’s pricing version. Scale, custom, and annual plans are set with the Swan team — contact them for those.

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Seats

A seat is needed for anyone who actually works with Swan — chatting with it or reviewing and approving its work. In role terms, that’s Admins and Members. Receiving alerts and viewing dashboards are free: Viewers don’t consume a seat (see roles and permissions). You can buy additional seats up to your plan’s maximum. Settings → Subscription shows the seat price and the maximum for your plan.

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Annual billing

Annual plans are available; their pricing can differ from monthly plans, so contact the Swan team. Annual plans also lift the credit-rollover cap: unused credits carry forward without limit within your 12-month term (see credits).

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Signing up and starting a trial

When you create an org, it starts on the free plan with a 14-day trial and trial credits so you can try Swan immediately, before you’ve picked a paid plan or entered payment details. Orgs created from October 12, 2026 start on v2 pricing, so those trial credits are data and intelligence credits (see credits). Upgrading to a paid plan is self-serve: you check out directly through Stripe from Settings → Subscription inside Swan. If the plan you pick includes a trial period, that period and its credit allotment are defined on the plan itself.

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When a trial ends without upgrading

If your trial period elapses and you haven’t moved to a paid plan, your org is moved to the free plan: 0 monthly credits and 1 seat. Any extra seated users beyond that 1 are automatically converted to Viewer (see members, seats, and sign-up). Your data isn’t deleted — you keep read access and can upgrade at any time to restore full functionality.

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Managing your subscription

Invoices, receipts, and your payment method are all managed through the Stripe billing portal, reachable from Settings → Subscription via the “Manage billing” button. That’s also where you adjust or add seats for plans that support it.

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Buying extra credits

If you need more credits before your plan renews, you can buy a one-time top-up from the “Top up credits” button on Settings → Subscription. Topping up requires an active subscription — top-ups aren’t available on the free plan. See credits for how the credit pool works day to day.

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Cancellation

Cancelling is self-serve: open Settings → Subscription in the dashboard and cancel your plan from there. The same page holds your full billing history, invoices, and receipts. Your data isn’t deleted when you cancel — your org moves to the free plan and you can come back any time.

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Common questions

Can I try Swan without entering a credit card? Yes — every new org starts with a free trial automatically, no payment method required. Is checkout self-serve? Yes, upgrading to a paid plan is done directly through Stripe checkout inside Swan. Can I pause my subscription instead of cancelling? No — there’s no pause option. But cancelling is self-serve and non-destructive: your data is kept, and you can re-subscribe whenever you want and pick up where you left off. Where do I download an invoice? Through the Stripe billing portal, under Settings → Subscription. What happens to my data if my trial ends? Nothing is deleted. Your org drops to the free plan (0 credits, 1 seat) and any extra users become Viewers until you upgrade. Can I change plans later? Yes, plan changes are handled through the same Stripe-backed subscription flow. What changed in October 2026? Swan started rolling out v2: data credits for data lookups, at fixed public prices, and intelligence credits for Swan’s work, instead of a fixed price per action. v1 and v2 run side by side while orgs move to v2 gradually. See credits.