Plans and billing

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How pricing works

Swan’s pricing is credit-based: you pay for the GTM work Swan actually does, not for software access. Each plan bundles a monthly credit allowance (see credits for what actions cost), a number of included seats, and a tier of third-party integrations (basic integrations are available on every plan; more advanced ones are gated to higher tiers). On the Growth plan, part of the price is a platform fee and the rest buys the included credits; on Solo and Starter there’s no platform fee — the price is the credits. Scale is built around your volume — pricing, credits, and seats are set with the Swan team.

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Seats

A seat is needed for anyone who actually works with Swan — chatting with it or reviewing and approving its work. In role terms, that’s Admins and Members. Receiving alerts and viewing dashboards are free: Viewers don’t consume a seat (see roles and permissions). Additional seats cost $20/month on every plan, purchasable up to your plan’s maximum (2 on Solo, 5 on Starter, 10 on Growth).

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Annual billing

Paying annually takes 20% off the platform fee and the credit tiers. Annual plans also lift the credit-rollover cap: unused credits carry forward without limit within your 12-month term (see credits).

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Signing up and starting a trial

When you create an org, it starts on the free plan with a 14-day trial and a starter allotment of 500 credits so you can try Swan immediately, before you’ve picked a paid plan or entered payment details. Upgrading to a paid plan is self-serve: you check out directly through Stripe from Settings → Subscription inside Swan. If the plan you pick includes a trial period, that period and its credit allotment are defined on the plan itself.

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When a trial ends without upgrading

If your trial period elapses and you haven’t moved to a paid plan, your org is moved to the free plan: 0 monthly credits and 1 seat. Any extra seated users beyond that 1 are automatically converted to Viewer (see members, seats, and sign-up). Your data isn’t deleted — you keep read access and can upgrade at any time to restore full functionality.

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Managing your subscription

Invoices, receipts, and your payment method are all managed through the Stripe billing portal, reachable from Settings → Subscription via the “Manage billing” button. That’s also where you adjust or add seats for plans that support it.

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Buying extra credits

If you need more credits before your plan renews, you can buy a one-time top-up from the “Top up credits” button on Settings → Subscription. Top-up credits are priced per plan, above the in-plan rate: $0.37 per credit on Solo,$0.30 on Starter, and $0.24 on Growth. Topping up requires an active subscription — top-ups aren’t available on the free plan. See credits for how the credit pool works day to day.

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Cancellation

Cancelling is self-serve: open Settings → Subscription in the dashboard and cancel your plan from there. The same page holds your full billing history, invoices, and receipts. Your data isn’t deleted when you cancel — your org moves to the free plan and you can come back any time.

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Common questions

Can I try Swan without entering a credit card? Yes — every new org starts with a free trial automatically, no payment method required. Is checkout self-serve? Yes, upgrading to a paid plan is done directly through Stripe checkout inside Swan. Can I pause my subscription instead of cancelling? No — there’s no pause option. But cancelling is self-serve and non-destructive: your data is kept, and you can re-subscribe whenever you want and pick up where you left off. Where do I download an invoice? Through the Stripe billing portal, under Settings → Subscription. What happens to my data if my trial ends? Nothing is deleted. Your org drops to the free plan (0 credits, 1 seat) and any extra users become Viewers until you upgrade. Can I change plans later? Yes, plan changes are handled through the same Stripe-backed subscription flow.