Usage analytics
Usage analytics, at Settings → Usage, shows credits consumed and the number of runs, over a date range, broken down several ways:- By trigger — which automations are consuming the most credits and runs.
- By user — how much a person’s conversations (and any triggers scoped to them) are consuming.
- By tool and by toolkit — which individual tools or toolkit categories are driving credit usage. On v2 (data and intelligence credits), this view shows data credits only. Intelligence credits have no tool, so they appear in the run, trigger, and user totals but not here. The by-tool numbers therefore add up to less than the total.
The v2 usage page
Orgs on v2 (data and intelligence credits) get a different usage page, built around the billing period:- Period picker. Monthly plans open on the current billing cycle and can switch to any earlier cycle since the first payment, or to a custom range of whole days. Yearly plans and orgs without a renewal date open on the last 30 days.
- Credit pool and forecast. The page shows the plan’s credit pool and what is left of it. While you are looking at the running billing cycle, it projects whether the credits last until the renewal date at the current pace.
- Daily spend split into automations and conversations, next to the prior period of the same length.
- Who is spending. One row per automation and per teammate, with the split into intelligence credits (Swan’s reasoning and writing), data credits (lookups with a per-result price) and signal fees (triggers that bring in data), how it compares with the prior period, and a typical (median) and high (95th percentile) cost per run or conversation.
- Data lookups with result counts and prices, and the costliest runs in the period.
Outreach analytics
Outreach → Analytics shows how your sequences are performing over a date range:- A funnel KPI row — accounts reached, people reached, people replied, and reply rate, each with a change indicator versus the previous period of the same length.
- Per-channel scorecards — a LinkedIn card (people contacted, connections accepted of requests sent, replies of people messaged) and an email card (people emailed, opens, replies), with rates shown as progress toward 100%.
- A daily engagement chart combining cohort outcomes and send volume, and a performance matrix you can switch between By Campaign and By Sender (inbox).
How the outreach date filter works
Performance metrics start from outreach contacted during the selected period: sequence contacts whose first message or LinkedIn connection request was sent in that window. Creating a sequence alone does not put it in the report. When filtering by an inbox, the report attributes messages, replies, and tracking events to that inbox’s channel. Replies, email opens, link clicks, and connection acceptances accrue after the relevant outreach through the moment you view the report. They can count after the selected period ended. For example, if Swan first emailed a contact July 10 and they replied July 25, that reply can appear in the July 1–14 report, regardless of when their sequence was created. Recent results therefore mature over time as later engagement arrives. A reply rate for last week means “outcomes so far,” not a final result. Send volume is the exception. The Emails sent and LinkedIn messages sent KPIs, plus the send bars in the daily chart, count messages actually sent during the selected period. This includes follow-ups from sequence contacts created earlier. Send totals answer “how much did we send this period?” and intentionally may not add up against cohort metrics. The dashboard uses these counting rules:
A person can have more than one sequence-contact row. People metrics count that person once within each inbox/trigger group, while the same person can appear in multiple groups. A mixed-channel sequence can contribute to both its email inbox’s group and its LinkedIn inbox’s group once each has contacted the person.
In the daily engagement chart, people and their replies are grouped by the outreach date, and connection activity by the invitation date. Later replies and acceptances contribute back to those dates. Send bars use the date each message was actually sent.
Links open the matching Campaign’s Enrolled tab and carry the selected date range and inbox filters. The Campaign page filters by sequence-contact creation date, while analytics uses outreach dates and distinct people, so the resulting row count can differ from the clicked metric. Analytics expands the selected dates to whole UTC days.
Because each rate’s numerator and denominator come from the same cohort and counting unit, reply, open, click, and acceptance rates cannot exceed 100%.
Known quirks
- Email open data starts April 17, 2026. Open tracking began collecting on that date, so a date range starting earlier undercounts opens — the page shows a caveat badge when that applies.
- Today is often grayed out in the date picker. If the current day isn’t selectable, it’s almost always a timezone or caching quirk rather than a restriction — try again after the day rolls over in your timezone, or pick yesterday as the end date instead.