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A business event trigger watches a set of companies for real-world signals — funding rounds, hiring surges, leadership changes, and more — and fires your instructions the moment one happens. This runs on data from Explorium, a third-party business-events provider. Create one from Triggers → New trigger → Business Events (or go straight to agent.getswan.com/triggers/new?type=EXPLORIUM_BUSINESS_EVENT); event types and enrollment are edited later from the trigger’s own Configuration tab.

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What counts as an event

Swan can watch for company-level events across categories like:
  • Funding and investment: new funding rounds, new investments made by the company, IPO announcements.
  • Workforce changes: hiring surges or slowdowns by department, a new executive joining, office openings or closures.
  • Company milestones: new product launches, new partnerships, awards.
  • Risk signals: security incidents/outages, lawsuits and legal issues, cost-cutting or layoffs, mergers and acquisitions.
When you set up the trigger, you choose which of these event types it should listen for — a trigger only fires for the categories you selected.

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Which companies get watched

You choose the companies to enroll in one or more of these ways, and can combine them:
  • A manual list of company domains.
  • One or more HubSpot lists.
  • Filters against your own company data in Swan — revenue range, employee count, funnel stage, ICP/target market segments, or tags.
Enrollment is per company domain within your organization, and it’s shared: if the same company is already enrolled for one trigger, adding a second business-events trigger doesn’t create a duplicate enrollment — it reuses the same one and matches events against whichever of your triggers is listening for that event type. Enrollments are kept in sync once a day. Adding or removing companies (directly, or by changing which HubSpot list or filter feeds a trigger) takes effect on the next daily sync, not instantly.

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Cost

Each business event that fires a trigger costs 2 credits, on top of whatever the resulting run does. See credits.

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Common questions

Can I get notified about a competitor’s funding round without adding them as a target account? Yes — the companies you enroll don’t need to be prospects or customers; any domain you add (manually, via a list, or via filters) can be monitored. What happens if a company matches more than one of my business-event triggers? Each enabled trigger that’s listening for that specific event type fires independently. Can I watch for every event type without picking specific ones? No — you select which event categories the trigger listens for; unselected categories are ignored even for enrolled companies. How current is “leadership change” or “new hire” data? It comes from Explorium’s employee and hiring signals, which reflect their own crawl and update cadence — expect some lag, not real-time hiring alerts. If I remove a company from my enrollment list, does it stop being monitored immediately? It stops the next time the daily enrollment sync runs, not immediately.